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Discover a partnership designed to support your organisation's strategy at every stage. Whether it's strategic or organisational challenge, our clients look to CEE Learning Consulting Network for independent and objective advice. They engage us to seek the best growth strategy in an ever-shifting global environment. Clients come to us at times of uncertainty, when insight is scarce and when their business and people may have to change.

Who We Are

CEE offers much more than the traditional advisory models offered by corporate consultancies and is a dramatic departure from the standard university and business school model of solely student-led projects. By melding the talents of faculty, professionals, MBA students, alumni specialists and CEE's international training associates, CEE provides unique, integrated advisory services to clients in virtually any market.

How We Help

CEE exists to help address the challenges that inhibit success and identify sustainable business strategies. Business and competitor intelligence provides the insight critical for determining what your industry, markets, competitors and consumers are doing. CEE can also help you determine the best route to market by selecting the most effective options for market entry - whether it's in foreign country or with a new product/service in a different segment. As a consultancy operating from within an established business and enterpreneurship school, our unique value proposition centers around the ability to do Market Intelligence and Strategy consulting for you as well as the willingness to teach you how to do it yourselves. CEE's innovative teaching methods created a space for discovery and help you to grow, learn and develop results-oriented solutions that maximize value and competitive advantage. Through applied learning experiences, your employees gain an in-depth understanding of how to apply relevant business tools to build and execute strategy.

What We Do

In today's competitive economic climate, many organisations need outside expertise to assist in the formulation of cutting edge business strategies. CEE is able to provide your organisation with well developed global solutions, customised to fit your unique challenges.

Global Market Intelligence Through GEM Network

CEE helps organisations gain competitive advantage through powerful diagnostic tools and research methodologies. We strive to help organisations illuminate the competitive environment and develop winning strategies for sustainable business growth. Our team can support you with any of the following initiatives such as:

• country / region analysis
• industry assessment
• competitive benchmarking
• value chain analysis
• customer assessment

Entrepreneurial Development Strategy

Does your company plan to commoditise or localise a product or service? Are you creating a new brand or leveraging an old one?

Identifying and answering these type of questions help to drive a successful internationalisation marketing strategy.

We can help your organisation and provide answers through a variety of programmes such as:

• New business start-up
• New market entry
• Pricing strategy
• Service innovation
• Strategic partnership
• Market segmentation

Our customised programme in partnership with some of Malaysia's most influential organisations, intended to enable companies to drive revolutionary change, take advantage of opportunities, and master their toughest challenges through innovation. While each CEE customised programme are powered by three essential engines: dynamic partnerships, rigorous concepts and frameworks, and learning in action.

Dynamic Partnerships

At the heart of CEE's approach to partnering with industry is collaboration - building lasting, meaningful, and mutually beneficial relationships. When we work with your organisation to develop a customised programme, we begin by putting together a team of CEE's top business minds with your organisation's best managers. We bring together subject expertise from across UNIRAZAK faculties to meet your specific needs. You bring your company's imperatives, culture, and purpose. Together, we collaborate to tailor the programme to address your organisation's own challenges and goals.

Rigorous Concepts and Frameworks

At UNIRAZAK, graduate schools and other departments work together seamlessly on multidisciplinary in term of innovation, leadership and entrepreneurship. What this means for your organisation is exposure and access to the most senior faculty at UNIRAZAK. The concepts and frameworks taught by our faculty in your custom programme are based on the faculty's research. This expertise offers combinations of strategic management, leadership, innovation and entrepreneurship enabling participants to be more effective in today's complex, global, and technology-driven world. Our faculties frameworks provide your participants with new ways to think about doing business, new perspectives for analysing challenges, and new approaches for solving problems. Working at this critical intersection of innovation, leadership and entrepreneurship gives CEE an edge, which becomes your edge in CEE customised learning programme.

Learning in Action

The fundamental nature of CEE's relationship with industry is to impart the best knowledge available and its practical application. This core principle drives everything we do, and our executive programs are no exception. In our customised programmes, we employ a variety of approaches that closely examine immediate company issues, create an engaging learning experience, and lead to real outcomes for the organisation.