MANAGEMENT DEVELOPMENT PROGRAMME

Strategic Marketing Management

Overview

This Strategic Marketing Management programme examines the elements of marketing strategy, such as market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. This 2-day programme integrates these core elements to create a cohesive marketing plan within the context of an effective overall business strategy.

 

Profiles

Managers and Executives

Date

January 24 to 25
April 6 to 7
July 13 to 14
October 5 to 6

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Customer Centricity

Overview

  During the last several years, market leader have realized that moving from product centricity can create sustained value and a competitive advantage. To get it right, organizations need a range of new business strategies, metric and organzational requirements. The programme focuses on the key principles of customer centricity, exposes executives to best practices that have evolved in this field and helps them explore ways to integrate the discipline within their organizations. During the last several years, market leader have realized that moving from product centricity can create sustained value and a competitive advantage. To get it right, organizations need a range of new business strategies, metric and organzational requirements. The programme focuses on the key principles of customer centricity, exposes executives to best practices that have evolved in this field and helps them explore ways to integrate the discipline within their organizations.  

 

Profiles

Managers and Executives

Date

February 17 to 18
June 10 to 11
September 21 to 22
December 5 to 6

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Finance for Non-Financial Managers

Overview

This 2-day programme is designed for non-financial executives to gain practical financial and accounting skills to help them make better management decision. The participants would learn how to plan for company’s budget, justify requests and spot problems before they got out of hand.  This 2-day programme is designed for non-financial executives to gain practical financial and accounting skills to help them make better management decision. The participants would learn how to plan for company’s budget, justify requests and spot problems before they got out of hand.

 

Profiles

Managers and Executives

Date

March 16 to 17
June 23 to 24
November 23 to 24

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

The Art of Negotiation

Overview

The ability to negotiate effectively is an important skill and can easily be developed by understanding the process involved. This negotiation skills programme aims to help executives who negotiate as part of their role in the workplace. It heightens the participants’ awareness of their own relative strengths and weaknesses and learn how use them to their advantages to create a win-win situation.  The ability to negotiate effectively is an important skill and can easily be developed by understanding the process involved. This negotiation skills programme aims to help executives who negotiate as part of their role in the workplace. It heightens the participants’ awareness of their own relative strengths and weaknesses and learn how use them to their advantages to create a win-win situation.

 

Profiles

Managers and Executives

Date

February 24 to 25
June 12 to 13
September 28 to 29
December 27 to 28

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Creating and Executing Breakthrough Strategy

Overview

In today's fast-paced environment, developing breakthrough strategies is critical. Companies need tools and frameworks to accurately evaluate their current situation, identify relevant strategies and facilitate execution. Creating and Executing Breakthrough Strategy provides executives with proven techniques for skillfully developing highly differentiated strategies and action plans that take full advantage of market opportunities and build a competitive edge.

 

Profiles

Middle Management

Date

March 30 to 31
June 13 to 14
October 13 to 14

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Project Management Workshop

Overview

Project management is the discipline of planning, organising, securing and managing resources to bring about the successful completion of specific project goals and objectives. In this 2 day programme, participants plan, estimate, organise, direct and control activities to ensure that the desired end result is achieved on time, within budget and meeting their clients’ specific requirements. CPM, PERT and WBS techniques are introduced to produce effective and productive outcomes. Behavioral and leadership skills of the participants would also be developed in order to lead high performance project team.

 

Profiles

Middle Management and Executives

Date

March 23 to 24
June 20 to 21
September 7 to 8
November 9 to 10

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Persuasive Writing Skills

Overview

Learning to recognize persuasive writing is a valuable skills, as can the art of mastering the art of persuasive writing itself. In this 2-day programme, the participants have the opportunity to use their critical thinking skills to plan, prepare and structure their writings, proposals and business documents in order to write more persuasively and hence, yield the desired results .

 

Profiles

Managers and Executives

Date

March 16 to 17
June 23 to 24
November 23 to 24

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Communicate Effectively

Overview

Effective communication is vital for the success of personal interactions and for organizational communication. This 2-day training programme target at aiding participants to understand how communication works and communicate with confidence and flair. The objective is to help people understand the importance of communication in the workplace. The focus is not only on teaching, but also on how to make communication more effective based on the target audience as well.

 

Profiles

Any Levels

Date

January 10 to 11
May 26 to 27
October 27 to 28

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Managing Organization Change

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 1199 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Customer Intelligence

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 1799 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Effective Supply Chain Management

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 2999 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Leveraging the Advancement of Social Media

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 2999 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Knowledge Management : Engine for Organisational Excellence

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 3598 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Strategy And Leadership In Service Busines

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 1900- inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Quality Management For Sevice Organizations

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 1200 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

Service Marketing

Overview

Please contact us for more details.

 

Profiles

Date

TBA

Fees

RM 1900 - inclusive of lecture materials and refreshments

Location

Universiti Tun Abdul Razak, Razak Campus Capital Square, Kuala Lumpur

Brochure

Coming soon

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