:: Faculty Member
 
  Academic Member Details
 
  Nor Khalidah Abu  
 
  Qualifications
  MBA (Management and Marketing), UKM - 1989
  BSc in Business Administration(Production and Operations Management), Ohio State University, Columbus, Ohio - 1987
   
  Area of Specialisation
  Service Marketing, Marketing Management, Channel Management, Retailing, Entrepereneurship
 

  Research & Publications
 
  Book Publication
1.
Nor Khalidah Abu & Yusniza Kamarulzaman, (2009) Oxford Revision Series: Principles of Marketing, Oxford University Press, Shah Alam.
   
  Journals
1.
Nor Asiah Omar, Nor Khalidah Abu, Dewi Amat Sapuan, Mohd Azrin Nazri, & Norzalita Abdul Razak (2010), Service Quality and Value Affecting Parents' Satisfaction and Behavioral Intentions in a Childcare Centre Using a Structural Approach, Australian Journal of Basic and Applied Sciences (ISI-Cited Journal), September, p. 4440-4447.
2.
Puti Maizan & Nor Khalidah Abu, (2010) Dressing Up the Chicken, UniRazak Case Studies, Vol. 1, p.12-21.
3.
Nor Asiah Omar, Mohd Azrin Nazri, Nor Khalidah Abu & Zoharah Omar (2009), Parents' Perceived Service Quality, Satisfaction and Trust of A Childcare Center: Implication on Loyalty, International Review of Business Research Papers, Vol. 5 No.5.  
4.
Nor Khalidah Abu & Rosmimah Mohd. Roslin (2008), Identifying Service Quality Dimensions by Understanding Consumer Preferences in the Malaysian Grocery Retail Sector, UNITAR e-journal, Vol. 4, No. 2.
5.
Nor Khalidah Abu & Rosmimah Mohd. Roslin (2008), Exploring Halal Service Quality Dimension in the Malaysian Grocery Retail Sector, International Journal of Interdisciplinary Social Sciences, Vol. 3, No. 2, p. 33-40.
6.
Nor Khalidah Abu,  Dewi Amat Sapuan, Dr. K.K. Jain, and Amirul Akhbar, Retaining e-Learners: A Case Study of UNITAR 2002, published in Pranjara, The Journal of Management Awareness, Integrated Academy of Management and Technology Ghaziabad, India, Vol 7, No. 2, 2004.
   
  Paper Presentation
1.
Nor Asiah Omar, Nor Khalidah Abu, Norzalita Abdul Razak, and Muhammad Azrin Nazri (2010, December 20-23), The Mediating Role of Perceived Value and Satisfaction in Predicting Loyalty towards Childcare Centres, Paper presented at 4th Annual International City - Break Conference: Business and Society in a Global Economy, Athens, Greece.
2.
Nor Asiah Omar, Muhammad Azrin Nazri, Nor Khalidah Abu, and Zoharah Omar (2009, April 16-17), Parents' Perceived Service Quality, Satisfaction, and Trust of a Childcare Centre: Implication on Loyalty, Paper presented at International Business Research Conference, Dubai, United Arab Emirates.
3.
Nor Khalidah Abu & Rosmimah Mohd. Roslin (2008, July 22-25), Exploring Halal Service Quality Dimension in the Malaysian Grocery Retail Sector, Paper Presented at Third International Conference on Interdisciplinary Social Sciences, Prato, Italy.
4.
Nor Khalidah Abu, Delip Singh Lal Singh, Nor Asiah Omar (2008, December 1-4). The Influence of Economic Status, Health Considerations, and Extrinsic Factors on Consumer's Preference for North Indian Food in Malaysia. Paper presented at European Conference for Academic Disciplines, Gottenheim, Germany.
5.
Abu, N. K. & Mohd. Roslin, R. (2007, December, 3-6). Identifying service quality dimensions by understanding consumer preferences in the Malaysian grocery retail sector. Paper presented at the International Business Research Conference, Sydney, Australia.
6.
Munusamy, J & Abu, N. K. (2007, November 2-3). An investigation of customer satisfaction in the hypermarket industry of Malaysia. Paper presented at the Asia Pacific Marketing Conference, Kuching, Sarawak.
7.
Rosmimah Mohd Roslin, Ioanna Pappasolomou & Nor Khalidah Abu "Corporate Social Responsibility: Perspectives from Cyprus and Malaysia", International Conference on Marketing and Retailing (INCOMaR) 2007, 29-31 May 2007.
Won the Best Presenter award.
8.
Nor Khalidah Abu,  "Service Quality Dimensions: A Study on Service Quality Dimensions of Various Sizes of Grocery Stores", IBBC, Kota Kinabalu, December 2005.
9.
Nor Khalidah Abu, "Trends in Marketing Research", PhD Colloquium, Universiti Muslim Indonesia, Makassar, Indonesia, December 2005.
10.
Nor Khalidah Abu,  Ridha Omar and Roslan Mohd. Rose "Teaching and Learning Model at UNITAR: In Search of the Best Blend of Approaches". Presented at International Symposium on Distance and Open Learning with the theme: Facing Global Competition - Open Learning and Information Technology: Problems and Promises, 12-14 November 2001, Yogyakarta, Indonesia.
11.
Nor Khalidah Abu and Yusniza Kamarulzaman for Fundamentals of Marketing and Principles of Marketing (1999) for UNITAR
12.
Nor Khalidah Abu, "Case study of an unsuccessful entrepreneur" for "Critical Success Factors of PUNB Entrepreneurs" with PUNB (1999)
   
  Subject Matter Expert:
1.
Developed CD and web based courseware for Economics and Society, Fundamentals of Marketing, Principles of Marketing and Marketing Management for undergraduate students.
2.
Developed web based courseware for Marketing management for MBA students
   
  Consultancy
1.
Internal Auditor and Lead Auditor, ISO 9000:2000, UNITAR.
2.
Panel member, "GUIDELINES ON CRITERIA AND STANDARDS FOR EDUCATIONAL PROGRAMMES IN THE FIELD OF MANAGEMENT AND BUSINESS" for BAHAGIAN JAMINAN KUALITI JABATAN PENDIDIKAN TINGGI, MAC 2003
3.
External Examiner, Diploma in Marketing, Kolej Islam Melaka, 2002 - 2007
4.
Book Reviewer, Apple by R. C., Modern Business Administration, Pitman Publishing, 6th Edition, London, 1994.