Cases For Publication (UCWC101)
Abstract

THE LINK IN THE HORIZON

LEILANIE MOHD. NOR

A study of The Link Sdn. Bhd., a company set up in 1996 at Technology Park Malaysia. Its main product was the Voice Over IP. As the first mover, they had it smooth throughout their first 7 years, opening up 6 other branches throughout Malaysia in its first 3 years. However, with the drastic drop in the cost of IT equipment, causing low barrier to entry, The-Link faced stiff competition, not only from its biggest competitor, Telekom, but also from those which were encroaching into the market. Unable to meet its sales forecast, coupled with increasing cost in its effort to upgrade its IT equipment, failure to collect payments from its clients, and the Government's new policy of "open competition" in allowing new players to join in the band wagon, have left The-Link in a financial dilemma.