Cases For Publication (UCWC101)



This case captures the starting up phase of Orchid Life Sdn Bhd, a university spin-off company with BioNexus Status and involved in genetic engineering categorized as New Agriculture within Malaysia's Biotechnology Focus Area. It captures the entrepreneurial process of two entrepreneurs and a university researcher seeking to develop and commercialize university research and innovation. Other than the information about the company, the management team and the research and innovation involved, the case provides some information about the market, funding, production and the challenges ahead for the management team. The case can be used to identify uncertainties and risks with regards to the business, to analyze the case by applying the Timmon's Model of Entrepreneurial Process to the context of a university spin-off and start-up company, and, to train students to think entrepreneurially and identify challenges and approaches in up-scaling a venture.