Cases For Publication (UCWC101)
Abstract

DRESSING UP THE CHICKEN

PUTI MAIZAN MASHUDI
NOR KHALIDAH ABU

Farm's Best Berhad reported financial losses as of 31 March 2009 when the demand for poultry products was affected by rising feed costs and a decreasing demand due to the global economic downturn. The company had to look for other marketing options in order to improve the company's financial performance.

This case focuses on Farm's Best Berhad as one of the major poultry producers in Malaysia, and also looks at the Malaysian poultry industry as a whole. Data on major poultry companies have been incorporated to allow for competition analysis.