Cases For Publication (UCWC101)
Abstract

JERAM HOLIDAY VILLAGE: SOME THINGS ARE TIMELESS...

RAEMAH ABDULLAH HASHIM
ROSLI MAHMOOD
AZAHARI JAMALUDIN

Mahang Sdn Bhd, the holding company of Jeram Holiday Village, located at Taman Negara National Park (TNNP) had come under siege from competitors in recent years. In 2008, there had been a precipitous 25 percent drop in sales. Profits in the same year had also fallen sharply by 18 percent. The family business, headed by Encik Najmi and managed by his eldest son, Adam, was facing marketing challenges to revive the resort to compete in a new global travel era.