Cases For Publication (UCWC103)
Abstract

KINABALU RAINBOW ZAP FORWARD

Raemah Abdullah Hashim, Iris Madona D'Cruz and Azhari Jamaluddin

KINABALU RAINBOW SDN BHD (KRSB) was established on the 26th of May 2006 in Kota Kinabalu, Sabah. The company had a sales office and warehouse in Kelana Jaya, Selangor. The manufacturing plant was located at the Kota Kinabalu Industrial Park. It initially began its business as a partnership, but later changed its status to become a private limited company. The company manufactured five types of industrial paints (undercoats), SamazauToxy, NgajatToxy, Bhargrashield, Zapingloss and Dragonacrylic. As the company was dedicated and committed to providing the best paints for their customers, the undercoats had undergone vigorous tests so that they could withstand the Malaysian tropical heat and torrential rainfall. The products were of superior quality as it was the vision of KRSB to become the leading "supplier of undercoats in the Malaysian market". They also embarked on a comprehensive business development plan and a marketing strategy that would give them a bigger share of the market. Their concentration in the marketing area would be based on the local sector, but they also intended to break into the international market in the near future