Cases For Publication (UCWC103)
Abstract

ALIGNING THE MINDS WITH THE GREY BOX

Noor Raihan Ab. Hamid

This case highlights the pertinent issues in managing organizational knowledge. Premised on the belief that knowledge is an asset NATCOM strived to promote learning through the company's knowledge management initiatives, which was an integral part of the transformation strategy of the company. However, to realize the company's new vision and mission NATCOM would have to address the critical issues pertaining to organizational learning and knowledge management:- the people, process and the technology.