Cases For Publication (UCWC103)
Abstract

ECONOMICS OF ENTREPRENEURSHIP IN HALAL FOODS

Syed Omar Syed Agil
Amani Asihah Razali

Ahmad Shah faced a choice between his career in banking or taking a leap into halal food entrepreneurship. The cost of taking such leap was his forgone sizeable employment income. On the other hand, the economic push was believed to be the primary impetus for entrepreneurship. Ahmad Shah investigated to what extent demand and supply factors can collectively support and substantiate his perspectives on the economic values of entrepreneurship.