Cases For Publication (UCWC103)


Mohar Yusof
Leilanie Mohd. Nor
Dewi Amat Sapuan

This case captures the challenges and development of a small family business. It focuses on the role and task of the company's founder who now needs to pass over the business to the second generation. The case provides information about the founder and his family, family entrepreneurship, technological and product innovation that has been created and issues relating to culture, communication and relationship between the founder and his children. For teaching purpose, the case can be used to discuss how the founder can leverage on the strengths of the second generation, into taking the business to the next level, to discuss solutions on how to overcome the communication barriers and cultural boundaries in PrimeTech and to identify actions that should be taken by the second generation to ensure sustainability of the family business.