Cases For Publication (UCWC103)


Mohar Yusof
Leilanie Mohd. Nor
Dewi Amat Sapuan

This case captures the entrepreneurial journey and development of new venture created by an undergraduate student in the Bachelor of Business Management (Entrepreneurship) (Hons.) programme at Universiti Tun Abdul Razak (UNIRAZAK). Nurul Kamariah Rosli was a role model of an academically excellent student with the capability of conceptualizing and implementing her business idea while studying in the programme. The case provides some brief information about her business, product, market, challenges and issues during the initial development of her new venture. For teaching and discussion purpose, the case can be used to discuss the critical components and elements that should be included in QOMA's business plan for expansion, to evaluate the business opportunity, to identify market prospects for QOMA's products and to evaluate options for financing the start-up.