Cases For Publication (UCWC103)
Abstract

SILVER BIRD GROUP BERHAD: "WILL THE BIRD SOAR?"

Safiah Rashid
Zainora Hayat Hudi@Jahit

Silver Bird Group Berhad was an investment holding company operating in two segments, consumer goods and telecommunications. The company manufactured, sold and distributed bakery products. It also provided sales and distribution services for telecommunication products and wholesale logistics services for bakery ingredients. Silver Bird Group Berhad operated through its seven subsidiaries in Malaysia. The case can be used to identify environment factors that affect business and organizations in their operations, by applying the five forces of Porter's model and TOWS analysis to capitalize on available opportunities in the context of the bread industry in Malaysia.