Bachelor of Business Administration (Honours) Majoring in Digital Marketing

This program provides students with the knowledge of how new marketing strategies, emerging technologies, and progressive marketing tools are used through digital media networks to communicate effectively with customers and optimize business planning and marketing tactics. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program, students will acquire knowledge of new technologies, gain expertise in the development of marketing strategies to connect with customers and learn how to leverage social media networks for business growth.

UNIRAZAK will train you to be a proficient, highly-skilled professional, capable of demonstrating leadership in an environment of rapid change. With our project-based practical education and paperless digital learning experience, we will prepare you for any challenges and offer exciting opportunities for the rapidly changing global business marketplace.

With a Bachelor of Business Administration (Honours) majoring in Digital Marketing, graduates can aspire to work as a Web Project Manager, E-Commerce Manager, Search Engine Optimization Manager, E-Marketing Manager or Digital Communications Manager.