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Bachelor of Business Administration (Honours) Majoring in Social Media

Advertisement Code: (R/345/6/0692) 01/20 (A11203)
Duration:

3 Years

Intake: March, July, November

Social Media (SocMed) relates to websites and applications, electronically designed to enable people to publicise content quickly, efficiently, and in real-time. The capability to share photos, opinions, events, etc. in real-time has changed the manner in which we live, and also, the way we do business. When business embarks on social media as a core element of its marketing strategy, it generally sees measurable results. Taking into consideration the importance of SocMed in life and business, UNIRAZAK has specially designed a BBA majoring in SocMed for future employment demands. This undergraduate degree equips students with business fundamentals, SocMed knowledge & skills and their practical application in work environments through hybrid learning.

What is a BBA majoring in Social Media? The program focuses on marketing fundamentals and theory infused with the practical role of digital media and communication elements in real-world business applications. A Bachelor of Business Administration majoring in Social Media prepares students for jobs that use the most up-to-date analytical tools and digital media techniques.

Core subjects focus on business quantitative and qualitative analytical tools, brand & advertising, management, communications, sales and marketing. Curricula include general consumer behaviour, entrepreneurship, data mining, digital communication and web-based applications development. The program concentration may be tailored, allowing students to focus on specific areas of interest such as retailing, marketing communications, finance & banking, or energy and oil and gas in their internship programme during the final year of study.

Individuals may be hired for positions such as social media project leaders, web developers, interactive content specialists, digital communication managers, product managers, SocMed managers, consumer behaviour managers and digital designers.

*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 /7184 / 7041 / 7046
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